Brick and mortar stores facing challenges in the age of online shopping

Retail Photo
In order of appearance: Greg Sigelman, WKU marketing professor. Katey Cook, NC12 reporter. Kristen Robinette, local business owner.

Reporter: Katey Cook

It seems like brick-and-mortar stores are becoming a thing of the past.

A WKU marketing professor gives his opinion on why some stores are going out of business, and a local store owner explains how she keeps customers in her shop.

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